Mobility-as-a-Service Solution

Automotive

One of the leading automotive leasing companies in Europe

Taping new customers in the existing market and entering new markets by offering diversified mobility options
Being recognized as a Mobility-as-a Service (MaaS) provider by adding e-bikes and e-scooters to its existing 4-wheeler leasing portfolio

We took the Alvarium approach to scale the customer’s existing leasing platform to support mobility portfolio expansion, and entry to new market.

Customer Stakeholders – Phase 1- Head of Growth and New Initiatives, Category Head, Chief Digital Officer, Select Potential Lessee

Phase 2- CDO, Operations Head, Enterprise Architect

Alvarium Stakeholders – Leasing Domain Expert, Automotive Supply Chain Expert, User Experience Architect, Enterprise Architect, Business Analyst

Interviewed relevant stakeholders to discover their business needs, challenges, and expectations
Studied the user behavior and expectations by interviewing select potential lessee
Assessed existing digital leasing process and carried out GEMBA walk to understand end-to-end process from leasing a vehicle to surrendering a lease
Presented, brainstormed and ideated on multiple options to enable new portfolio, and enhance user experience in the workshop setup
Brainstormed new features to be implemented, prioritized the requirements basis business urgency and impact, and crafted digital roadmap
Carried out implementation projects as per the digital transformation roadmap

Enhanced back-office software to support fleet management, quotation and contract management for new portfolio
Applied new integration points to enable seamless data exchange and collaboration with partner
Implemented front office applications for internal users, partners and customers

Entry to 3 new European markets having two wheelers dominance for short commutes
20% increase in new customers in existing market, triggering 7% increase in revenue
15% increase in revenue due to upselling

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