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Things to Consider for an Effective Digital Transformation Roadmap!

Enterprise Digital Transformation

Most organizations embarking on the Digital Transformation journey underestimate how long it takes to build capabilities. They require skills and competencies in newer and different areas of technologies. Very often, it makes more sense outsource building systems, applications and competencies that are essential to make the transformation happen successfully. However, below are a few basic points to consider while building effective digital transformation roadmap.

key points digital marketing roadmap

Knowing the Importance of Digital!

Know that it is wrong to assume that:

  • Traditional businesses with long legacy do not require digital services
  • Presence as a Website, a mobile app, networked organization and social media presence, with the easy knowledge and information sharing is enough
  • You are as technically competent as competitors

Are your products, insights, employees, operations digitally empowered? Digital technology brings deeper insights than ever before. With the right technology, mobile location data, social activity, and sensor data from products, businesses have the opportunity to exploit data extensively.

Strategic Thinking 

Digital innovation is often avoided as a primary focus by organizations. People prefer to implement digital technologies as a solution to a problem. The game changers are those who view digital technology as a catalyst for progress, and a new world of opportunities.

A holistic Enterprise digital transformation strategy clearly addresses why, how, what, and when across a definite timeline.

Beyond Technology

The technology allows digital transformation, but there is more to digital than just technology. It means transforming the business and operating structures of a company. It involves combining a large set of data to anticipate, influence, and respond to customer behaviour. The ultimate output of digital transformation is to achieve clear business results.

Requirement Analysis 

Evaluate your right software and technology options. Each organization will have different needs, from ERP systems to SaaS solutions to e-commerce to mobile apps and other technology, according to its overall transformation strategy. It is important not to presume that a single framework meets the digital transformation needs.

Customer Journey Mapping

Customer journey mapping identifies the links and bridges the customer and the organization on all stages, enhancing the experience for the customer. Moreover, the journey mapping helps to recognize potential areas in the business to digitize. Without customer journey mapping, the digital transformation journey could possibly go in the wrong direction.

At Alvarium, we practice all the above points and go beyond!

We practice design-led methodology for digital transformation; our well-proven design-led method leverages concepts of design thinking, which constitute a problem-solving mindset and methodology. Through this approach, we create a transformation roadmap and implement/deploy technology stack for the customers to achieve their transformation goals.

Reach out to us at consult@thealvarium.com to start on a journey with us!

 

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